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Thrilled to have you here at Inside Product-led Content (PLC) on Substack.
This page serves a simple purpose: Helping you make the most out of all the resources you can access in this publication.
At Inside PLC, my aim is to share how buyer-first, product educational content helps you rank in LLMs and drive conversions.
Because, as B2B marketers, we know that content that doesn’t move buyers forward is just noise. So every resource you create has to count.
That’s why, here you’ll find:
Real-life examples of SaaS brands nailing product talk
Templates to create non-salesy PLC yourself
Actionable deep dives, and more
Oh and I’m Masooma, the person behind this publication 👋
Feel free to connect with me on LinkedIn, where I’m most active after Substack. Or dive into Inside PLC’s About Page here.
Your reading track
I’ve divided resources into three broad categories:
One that shares what and who product-led content is for
Another that takes you through real-life examples of brands nailing PLC
And the last, tactical dives sharing how to plan and create product-led content
If you find you need a resource that isn’t here, message me on Substack/LinkedIn or leave a comment under any of the content shared below & I’ll get back to you :)
On the fundamentals of product-led content:
Building your product-led content library
Real-life examples of brands nailing PLC
How-to guides on nailing product-led content
Premium pricing? Here’s how to talk about it so it feels fair
How to talk about your product in top funnel/awareness content