Archive - Content Workshop

Issue 108: Beating the curse of product knowledge [A quick tip]

Earlier on LinkedIn this week, I talked about being mindful of the curse of (product) knowledge in content production. The skinny on it: You know your…

Apr 24 •

Issue 107: 7 ways to drive more conversions

Hii friend 👋 I’m in the season of FOMO as I dodge new marketing tactics to use to grow my business, new tools to try, and whatnot. Once in a blue moon…

Apr 17 •

March 2024

Issue 106: Cookies for the new and regulars

In the past two weeks, I’ve seen the most subscriptions to my newsletter than ever before. And trust me when I say: I want to treat you all new peeps…

Mar 21 •

February 2024

Issue 105: Think like a reporter to inform your content production

I LOOOVE it when B2B brands toot their product horn with confidence. But if all that self-love comes from a place of zero evidence, the odds of gaining…

Feb 29 •

Issue 104: Going behind-the-scenes: How I write this newsletter

Until recently, I used a notebook to capture ideas for this newsletter as they came. It worked fine in the beginning. But as I made my way to 101…

Feb 21 •

Letter #103: 4 untapped BOFU content formats

Don't limit yourself to creating only comparison posts — try these four content formats to educate about your SaaS tool.

Feb 7 •

January 2024

Letter #102: How to talk about alternative SaaS tools?

Learn how UserGems is using data to never badmouth its competitors, creating highly convincing comparison pages, and solid product-led content.

Jan 31 •

Letter 101: Underused tip for creating MarTech content that converts

It's actually what makes Zapier's tool comparison posts so good

Jan 24 •

Letter #100: Get your founder/team members on podcasts

Helps you drive product awareness and sales ✨

Jan 17 •

Letter #99: 3 easy ways to distribute product-led content

Part three in the series that I almost didn’t write 😬

Jan 9 •

Letter #98: 15 work and life lessons to take into 2024

Including my no-pressure goal tracker [free]

Jan 4 •

November 2023

Letter #97: Doing product-led content the right way [a teardown-cum-template]

Dig in for a 5-step template to write a bottom-funnel content piece that speaks to your readers, therefore, converts.

Nov 21, 2023 •

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