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Letter #64: 4 mistakes you’re making when working with freelancers
Plus a fun video I’ve been meaning to share with you for a long time now.
Masooma
Jan 31
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Letter #63: How to win at creating thought leadership content
Expert interview on bringing out the best insider stories.
Masooma
Jan 24
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Letter #63: How to win at creating thought leadership content
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Letter #62: The secret to creating high-converting product-led content
Hint: Try using the tool yourself.
Masooma
Jan 17
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Letter #62: The secret to creating high-converting product-led content
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Letter #61: How to calculate the ROI of your content
Expert interview on measuring the business value your content delivers.
Masooma
Jan 10
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Letter #61: How to calculate the ROI of your content
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December 2022
Letter #60: 2023 goal tracking sheet template for you
This tracker has helped me achieve lots of my goals this year.
Masooma
Dec 20, 2022
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Letter #59: The making of my Adweek piece
Exact step-by-step framework that you can use yourself
Masooma
Dec 6, 2022
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Letter #59: The making of my Adweek piece
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November 2022
Letter #58: Is your content inclusive or are you leaving money on the table?
Expert interview on improving your content’s accessibility
Masooma
Nov 29, 2022
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Letter #58: Is your content inclusive or are you leaving money on the table?
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Letter #57: 3 spoiler-free content lessons from Black Panther: Wakanda Forever
Includes lessons for non-Marvel fans too.
Masooma
Nov 22, 2022
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Letter #57: 3 spoiler-free content lessons from Black Panther: Wakanda Forever
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Letter #56: How to improve long-term relationships with freelancers [template included]
Expert interview sharing a simple tool to curate trends in editing feedback.
Masooma
Nov 15, 2022
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Letter #56: How to improve long-term relationships with freelancers [template included]
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Letter #55: How to be vulnerable in product-led content
You aren’t perfect and your readers know that
Masooma
Nov 8, 2022
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Letter #55: How to be vulnerable in product-led content
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Letter #54: How to distribute content using employee advocacy
Expert interview on creating an employee advocacy program
Masooma
Nov 1, 2022
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Letter #54: How to distribute content using employee advocacy
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October 2022
3 content myths you need to stop believing in
It's so easy to get carried away with the conventional advice out there.
Masooma
Oct 25, 2022
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3 content myths you need to stop believing in
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