Issue 105: Think like a reporter to inform your content production
masooma.substack.com
I LOOOVE it when B2B brands toot their product horn with confidence. But if all that self-love comes from a place of zero evidence, the odds of gaining buyers’ trust are pretty dim. Because you end up sounding nothing but salesy 😬 The solution? Think like a reporter.
Issue 105: Think like a reporter to inform your content production
Issue 105: Think like a reporter to inform…
Issue 105: Think like a reporter to inform your content production
I LOOOVE it when B2B brands toot their product horn with confidence. But if all that self-love comes from a place of zero evidence, the odds of gaining buyers’ trust are pretty dim. Because you end up sounding nothing but salesy 😬 The solution? Think like a reporter.