Your backlog of PLC resources
(Finally in one place)
Technically, it’s not all.
I can’t cram every newsletter I’ve ever sent into one page.
But while building a ‘start here’ page for Substack’s frontend this morning, I realized the resources I share are scattered everywhere — like undone laundry.
That + a reader told me she’s planning to share a bunch of my resources internally to build a case for product-led content.
My first thought? That’d be a lot of work just to find what you need 😬
Don’t worry — I didn’t say that out loud! Until now. Because the good news is: I’ve got a working solution.
Here it is:
Your reading track:
I’ve organized my newsletter articles into three broad categories:
One that shares what and who product-led content is for
Another that takes you through real-life examples of brands nailing PLC
And the last, tactical dives that share how to plan & create product-led content
If you need a resource that’s not here, reply to this email or drop a comment below & I’ll get back to you :)
On the fundamentals of product-led content
Building your product-led content library:
Real-life examples of brands nailing PLC
How-to guides to nail product-led content
Premium pricing? Here’s how to talk about it so it feels fair
How to talk about your product in top funnel/awareness content
On optimizing your content for LLMs:
Again, if there’s a resource you need and I haven’t covered it yet, reply to this email or drop a comment below & I’ll get back to you :)
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P.S. Upcoming resources next month include:
→ Brand content vs product-led content: Where to invest?
→ Product-led content vs product marketing vs content marketing
→ How to build buy-in for product-led content
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