Everything we talked about in August

Also, what would you like to see more of? Please share!

I can almost swear there’s a correlation between your Sunday coffee being soul-liftingly perfect and the week starting well.

Am I right? Or am I? 😁

Evidence:

Anyway, new month, new recap.

Let’s review what we covered here in August

Compared to July, August’s letters to you leaned toward sharing what I’m learning about LLM optimization.

And reflecting on things I’m picking up from my conversations with clients.

Here’s an overview of everything we covered last month:

On optimizing for LLMs like ChatGPT

A 3-part series:

• 17 LLM optimization tips + checklist (part 1)

• How to train AI on your product (part 2)

• 5 content types for LLM visibility (part 3)

Behind-the-scenes as I build product-led content libraries for clients

Put these observations under ‘Notes from my desk’ series:

• 5 reasons why readers bounce.

• 5 misconceptions blocking conversions.

Dive into my workflows

There was a Substack notification telling me this piece “is getting a lot of traffic.” So I guess that means we can rank it the most-read piece for last month.

• How I plan content for LLM visibility.

And more specifically, around product-led content (PLC)

• What’s inside a PLC library?

• Who is product-led content best for?

• Results to expect from PLC.

I also shared I’ve some availability opening up later in September. If you’re keen on building your LLM visibility or optimizing your published content for showing up in AI Overviews and LLMs — feel free to book a call with me.

Industry round-up on changing search behavior

Instead of the typical Monday roundups you’ve been seeing in the past 2-3 months, we did one bigger issue in Aug:

• AI search vs SEO search.

That’s about it.

Is there something specific you’d want me to cover? Hit reply and share it with me :)