Heads up: This newsletter has a new name

A name that actually fits — everything else stays the same.

You’re reading The Content Workshop, which moving forward, will be called “Inside Product-led Content” — a weekly 2-min read on building a product-led content library by me, Masooma 🤓

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A little over three weeks ago, a new subscriber started binge-reading my newsletter.

I kid you not when I say “binge” because this committed soul went through all issues, from the 2nd to the 22nd, all the way to number 132, over multiple days.

Each time they moved to a new issue, they left a comment or a heart — a wholesome moment that made me pause and appreciate just how far this newsletter has come.

Looking back, it’s also clear: I haven’t been talking about just content, I’ve been all about product-led content for well over two years now.

So, of course, my brain couldn’t let go of this thought — turning it over, this way and that:

I no longer talk about ‘what makes good content’ in my emails. It’s been about ‘what makes high converting product-led content,’ so why am I calling this thing Content Workshop?

If you’ve been here for a while or since the start (thank youu 🥹 I owe you the gift of M&Ms, whatever color you like!), you’ll have noticed the shift too.

So after much not-needed overthinking, I did what had to be done — gave this newsletter a new name, a better fit: Inside Product-led Content (or how I’m calling it in my head: Inside PLC).

Everything else? It stays the same, deal 🤝

Same weekly cadence. Same 2-min actionable tips. Same me 🤓

Whaddya think?

P.S. This change comes hot on the heels of a visual rebrand that I shared yesterday, so things will look a little different — but you’re still in the right place.

I’ll send a quick reminder next week, just so you’re not caught off guard.

Other than that, we good. No action needed on your end.

See you next week — same newsletter, just with a name that actually makes sense.