We are in an interesting time, aren't we? A lot of my former colleagues have decided to go the fractional route and hone in on their very unique and specific skillsets. They join companies for a period to help develop the foundation and then once the project is over, they move on and do it again somewhere else. I think it's particularly interesting w/ how we're envisioning marketing teams in the future. I think we'll have a lot more Ashley's who stands as the internal person and then have folks join on fractionally, especially when it's in the experiment phase.
Agreed! And yess to more Ashleys. I’ve got a call with a VP of marketing today who it seems is following the same route — so the patterns definitely there.
Love your honest takes so ofc I had to include you plus I had to give you a shout for the offer iteration signal you didn’t know you game me :)
We are in an interesting time, aren't we? A lot of my former colleagues have decided to go the fractional route and hone in on their very unique and specific skillsets. They join companies for a period to help develop the foundation and then once the project is over, they move on and do it again somewhere else. I think it's particularly interesting w/ how we're envisioning marketing teams in the future. I think we'll have a lot more Ashley's who stands as the internal person and then have folks join on fractionally, especially when it's in the experiment phase.
Thanks for including me in this piece!
Agreed! And yess to more Ashleys. I’ve got a call with a VP of marketing today who it seems is following the same route — so the patterns definitely there.
Love your honest takes so ofc I had to include you plus I had to give you a shout for the offer iteration signal you didn’t know you game me :)
Gave* (how come there’s no edit comment option here?? 🤨)