Letter #114: Do you know me? 🤔

A quick re-intro, because...

I felt the muscles in my face scrunch up.

Eyes narrowing. Turning into saucer-sized slits in an attempt to will my brain to recall who this ‘David’ guy was.

David. Whose newsletter landed in my newsletter last Thursday-ish. Prolly eons after I subscribed (or perhaps never subscribed?).

What happened next, you as? I unsubscribed 😬

Just because I couldn’t remember who David was and when/why I subscribed to his emails.

In the heart of my heart though, there was a fresh reminder for me here:

• What if YOU don’t remember who I am?

• What if YOU can’t recall exactly why you subscribed in the first place?

That’s why, moving forward, I’m gonna be adding a small blurb at the start of every issue, reminding you who I am and what this newsletter is about.

If you’re a friend and we regularly touch base, please ignore the section.

But if you’re like me who forgot who David and his newsletter were, this one’s for you ­ — as is this formalish-ish intro:

Here’s ME 👋

I’ve been in the content industry for almost 8 (!) years now, working with industry-leading names like Shopify, Hotjar, Vimeo, Glassbox, and a bunch of others.

My journey started as a confused 20-something who knew she could ‘write’ but thought she needed to write a NY Times bestselling high fantasy novel to make a career out of it.

Fast forward to the present day, and I’m so glad my foray into content marketing proved me wrong 💃

I now work with B2B SaaS companies: planning, consulting, and (of course), writing content that educates about & subtly sells their product (some people call it bottom of funnel content, BOFU, revenue-impacting content but let’s keep the acronyms for another day).

Outside of work, I’m a rookie aerialist and avid reader (currently by my side: The Diary of A CEO).

And I looove myself a Spanish iced latte any day — though I’m trying to cut back on caffeine as I become more mindful of what I put into my body. Call it a clash between the right (emotional) and left (logical) sides of my brain 😬

One more bit:

I started this newsletter to share the intricacies of creating (strategizing, planning, and producing) ridiculous good content at scale.

Working as a consultant with 57+ companies over these years has a really solid advantage, I tell you. You learn the ins and outs of the several processes and operations that build results-driving content engines.

Some big, jargon-y words there, right?

But don’t you worry.

If you’re new or relatively new here, know that this newsletter tends to drop weekly “bite-sized value bombs” as a reader describes it.

Value bombs about:

• How to smartly talk about your product in your SaaS content, throughout the content funnel

• How to plan content spanning around your product features without coming across as self-centered

• How to be just a tad bit more objective in your product listicles and ‘us versus them’ pieces (and if there’s such a thing as ‘being objective’ when talking about competing tools)

All tied together with examples to explain the ‘how.’ Lots of examples ☝️

I realize this one’s not the typical issue you expect from me every Wednesday.

So I want to leave you with one food for thought to chew on this week (I picked it up from the book I’m reading and have been turning it over every which way in my head the last few days):

“Make people feel something ­— either way. Indifference — when people don’t love you or hate you — is the least profitable outcome for a marketer.”

That’s it from me this week.

Your turn now:

Tell me why you/you’ve been subscribed or rather what do you hope to get out of/learn from this letter?

Don’t forget to also share your favorite singer. I grew up loving Enrique Iglesias (yup, I’m a true 90s kid) 😅