Everything we talked about in June
Plus a question to help shape what’s next
Quick reflection: I sent you half as many emails in June as I did in May.
Which is why I almost convinced myself we don’t need a June roundup. But then I tried to recall everything I talked about and came back with crickets.
So the odds of you forgetting or missing my newsletter? Yeah, cloudy with a chance of inbox overload.
That’s why we here, looking back and taking you along:
Rewinding: Inside PLC in June
My most favorite issue this month was this half-ish baked piece on:
Is purely educational content dead?
It took me longer than my typical to write. Pushed me to untangle a thought-knot — circling the same thought from five different angles.
That one aside, the rest of the month had a more hands-on vibe, focused on the how-to side of product-led content 👇
On planning conversion-driving content:
Answer these 13 questions to plan buyer guides.
On writing product-educational blog posts:
Curate info to drive more conversions with your blog content.
On handling buyer objections:
How to make a (winning) case about your premium software pricing in content.
On distributing your content on social:
7 fixes to get your social team to share product-led content.
And finally, another letter that I enjoyed writing — essentially following the advice on being an information curator I shared in one of the letters above:
5 data points explaining the future of AI, SEO, and SaaS buyer behavior.
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Before I head off to plan for a grounded July, I’ve got a quick ask:
What’s your biggest challenge with product-led content?
Your answer will help me shape future issues around what you actually need.
Thank you for being here 🙏
I’d say I’d give you my iced Spanish latte… but let’s not get carried away!
Oh and you’re in good company, habibi — marketers from some of the best SaaS companies are reading this right alongside you:
