Big news: My new offer is live 🎉

I've been waiting to share this for SO long!

Almost half-empty kefir bottles. Wrappers of mini-Mars bars.

Spanish iced lattes and butter croissants.

Along with a boatload of open notebooks with mind maps connecting dots, connecting content to outcomes. Basically, laying my brain bare.

Yep, I’m embarrassed to admit this is how my desk has looked for most of Q1.

But I’m simultaneously excited to share:

My product-led content library offer is live 🥳

It’s been in the making for over four months. And brings you 7+ years of my experience in the SaaS content field — creating high-converting product-led content with teams like:

• Vimeo

• Trello

• Close

• Apollo

• VEED.io

• Glassbox

• Usergems

• ConvertFlow

We’ll work together to:

• Create your product-led content roadmap in 30 days

• Publish your first piece of product-led content in 45 days

• And build an entire library of product-led content in 6 months

This is the only program that doesn’t reduce your product to an afterthought in a listicle.

Instead, we’ll work together to build a product-let content library that addresses specific buyer problems to make your SaaS tool the obvious solution your target buyer needs.

No hard selling.

Only putting the right decision-making resources in front of your buyers so you’re top of mind for them when they’re ready to buy.

You’ll walk away with:

• A content plan in place.

• Strategy documentation, including feature cheat sheets that make it easy to write non-salesy product-led pieces (even if you’re outsourcing production).

• (Buyer-first) Product-led content pieces that you and your team are proud to publish.

As one of my strategy clients put it:

“Thank you for all the work. It’s so much better than like what we did with the previous [contractor] — like there was nothing like this, not even like one doc.” — Judith N. Decipad.

And as your product-led content (PLC) library comes to life, you’ll notice all the product education drives:

✅ Increased conversions and lower customer acquisition costs. Your PLC library will grow product interest and bring you users who have a problem your product solves.

✅ Reduced time to value/aha. Product-educated users know what to expect, so they activate faster.

✅ Improved customer retention and lifetime value. Your content will help paying users discover more use cases & integrate your product deeper into their workflow, increasing customer retention.

It’s the same play that had one of my clients tell me, “Even as blog traffic has dipped overall, our customer acquisition metrics remain strong.”

If you’re ready to use content as a strategic growth lever:

Hop on to my website to learn more and book a call with me.

I’d be excited to support you on this 👊

P.S. Because I’m big on client experience, I’m opening this up to only a handful of people so I can fully support each one of you.

And honestly? I expect my calendar to fill up fast once this hits LinkedIn so:

Prefer to talk async first? Reply to this email & let me know what you’re thinking.