Access secrets to creating (and scaling) product-led content that doesn’t suck
If you’re anything like me or the 2K+ content marketers and strategists reading this newsletter, you know that most content talking about SaaS tools sucks:
Product mentions are fit in like square pegs in round holes (blah!)
Content smells salesy from a mile away, turning down readers left and right
But hey, we’ve all gotta sell. Except, not in this salesy-as-a-door-salesperson style.
The right way?
Earn trust first, pitch your product second.
Let me show you how in my weekly emails where I:
Break down real examples of product-led content done well
Share templates & frameworks to help you scale production (yess, even with a team of freelance writers who don’t know your SaaS tool as well as you do!)
Folks from Vimeo, Sprout Social, Wise, and Airmeet read this newsletter — so trust me when I say, you’re gonna be in good company 🤓
Here’s what one of them says:
But hang on, who am I?
Hi, I’m Masooma 👋
I’m a freelance writer for B2B SaaS, content marketing consultant, and a rookie aerialist.
I help industry-leading names like GatherContent, Shopify, and Vimeo write, refresh, and distribute product-led content.
Back in 2022, Semrush recognized me among its top 100 content marketing influencers (which I’m slipping in here because it makes me sound ultra dope 😁).
When I’m not doing all things content, I’m either exploring new cafes or reading a high-fantasy novel.
Thank you for taking the time to explore my newsletter. I’d love to connect here on Substack or on LinkedIn — wherever you hang out :)
Cheers!